Part of the fight against dementia, is raising awareness. So when Wellburn approached Forrest Outdoor Media to see if they’d be interested in a collaborative advertising campaign, their Managing Director, Marc Keenan was more than happy to get involved.
Working with the ad company, we developed a series of large scale billboard ads, with thought provoking messages and striking images.
The ads were specifically designed to be simple but powerful, and the goal was to grab the public’s attention, inviting them to share what they were seeing on social media. Location was also key, with the first ad taking advantage of one of the top prime ad locations in the North East, just outside the Centre for Life.
Wellburn’s Rachel Beckett explains the approach, “Our aim with our interactive #deardementia campaign, is to help remove the stigma surrounding dementia, raise awareness and to start a conversation off. Without Forrest Media’s invaluable support and prime placements of the ads, we’d have struggled to generate the same impact the campaign has already had.”
Marc Keenan added “We’re learning more and more about this condition, which is affecting so many and we were only too happy to lend our support to such an important cause.”
The aim is to reach hundreds of thousands of people in the coming year, with ads appearing in prime footfall locations in Manchester, Glasgow and Edinburgh.
Keep your eye out for our ads and please, get involved and interact.