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Privacy is important to us. To better protect your privacy and increase transparency we have explained our online information practices below. 


Privacy Notice

Thank you for visiting one of the Wellburn Care Homes Limited Websites. Wellburn Care Homes Limited are a leading provider of nursing and residential care homes across the North East of England.

At Wellburn we take your privacy extremely seriously and this Privacy Notice explains the what, how, and why of the data that we collect when you visit one of our Websites. It also explains the specific ways that we use and disclose that information.

The Data Protection Act (DPA), Privacy and Electronic Communications Regulations (PECR) and the General Data Protection Regulations (GDPR) seek to protect and enhance the rights of individuals. These rights cover the safeguarding of Personal Data, and protection against the unlawful processing of Personal Data. GDPR does not apply to information already in the public domain.

Definitions

These definitions should help you to understand this policy. When we say “we”, “us”, “our”, and “Wellburn” we are referring to Wellburn Care Homes Limited. When we say “you” or “Data Subject” we are referring to a living natural person who visits any of our Websites. “Personal Data” means any data that identifies or can be used to identify you or any person, directly or indirectly and that is not already in the public domain.

When we say “Websites” we are referring to our Websites https://www.wellburncare.co.uk and http://www.thewellburnpost.co.uk/. This Privacy Notice applies to these specific Websites.

Personal Data – what data do we collect?

Data you voluntarily provide to us:

When you submit information using the forms on the Websites, send us an email, engage with us on social media or by telephone, or communicate with us in any way you are voluntarily giving us information. This data will only be used for the purpose of answering your query or recording feedback submitted. We will not hold this data thereafter unless you expressly consent for us to do so.

We may collect Personal Data and special categories of Personal Data (e.g. information that relates to an individual’s health) via our Websites, e-mail or telephone enquiry that are in relation to a prospective resident, which will be used to best advice on availability and suitability of our accommodation, and services for that individual. If you are making an enquiry on behalf of a relative, please ensure that you have sought their permission to provide their details.

Data that we collect automatically:

When you use the Websites we may collect data about your visit. This data may include, but not limited to: your IP address, your operating system, your browser ID, browser activity and other information about you interact with the site. We collect this information through Google Analytics and Squarespace Analytics for anonymous reporting as well as through the use of cookies. Our use of cookies is discussed further below.

Disclosure of Personal Data

We will not share Personal Data collected through our Websites with unrelated third parties, except as provided in this Privacy Policy. We may share Personal Data with companies that we contract with to perform services for us, such as assisting us with our mailing campaigns or other data processing, where they need your Personal Data to perform the service for us. These companies are not authorised to keep or use your Personal Data for any other purpose.

Cookies

Similar to other commercial websites, our Websites use a technology called "cookies" and web server logs to collect information about how our Websites are used. 

Cookies are small text files that are stored by web browsers on your computer or mobile phone. When you visit a website, that site's server asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. These files often include an anonymous unique identifier.

Cookies and web server logs allow websites to store things like user preferences, time and date of visits and pages views to analyse web traffic.

How we use Cookies:

Wellburn Care Homes Ltd use “analytical” cookies which, in conjunction with our web server's log files, to allow us to calculate the aggregate number of people visiting our Websites and which parts of the Websites are most popular. This helps us analyse data about web page traffic and allows us to improve our Websites in order to tailor it to user’s needs. We only use this data for statistical purposes after which the data is removed.

On some of our web pages third parties may also set their own cookies (for example when you click social media sharing buttons or view embedded videos hosted on another website). Wellburn Care Homes Ltd cannot access the data stored in any such cookies (nor can such third parties access the Wellburn Care Home Ltd cookies).

By using our Websites, you are deemed to consent to our use of the analytical cookies described above.

You can refuse to accept cookies by activating the setting in your browser, which allows you to refuse the setting of cookies. Please consult your browser provider support for instructions on how to do this.  Please note that if you set your browser settings to block all cookies (including essential cookies) you may affect the performance of the Websites.  

Security

We aim to ensure that your Personal Data is secure. In order to prevent unauthorised access or disclosure, we have put in place appropriate physical, technical and organisational measures to safeguard and secure the Personal Data that we collect.

Please keep in mind that, however, that no internet transmission is 100% secure. Some emails sent to us or from our Websites may not be secure. Please consider this when sending information to us by email.

Legal basis for processing any Personal Data

To respond to marketing and general enquiries submitted.

Marketing

We may contact you via your preferred communication method with marketing information that you have opted to receive from us e.g. our monthly newsletter and/or the Wellburn Post magazine. If you have consented to receive such communication you can opt out at any time as set out below:

You have the right to stop us from contacting you for marketing purposes at any time. To opt out please either unsubscribe via the link provided in our e-mail communication or e-mail marketing@wellburncare.co.uk.

We use a third party provider, MailChimp, as our marketing automation platform in order to deliver our e-newsletters. This will be made clear when opting-in to marketing. In order for us to be able to deliver your preferred marketing we need to securely transfer your information to MailChimp for processing in accordance with their Privacy Policy and Terms. Processing includes recording statistics around email opening and clicks to help us monitor and improve our e-newsletter.

How long will we hold data for?

We will hold any Personal Data received via an enquiry for a period of 12 months in order that we can contact any individual should any future accommodation become available.

We will hold marketing Personal Data for a period of 6 years with periodic reviews every 3 years.

Your rights as a Data Subject

At any time where Wellburn Care Homes Ltd is in possession of or processing your Personal Data you have the following rights:

  • Access – you have the right to request a copy of some or all of the data we hold on you. We will respond to your request within one month of receipt of the request.
  • Rectification – you have the right to correct data that we hold that is inaccurate or incomplete.
  • To be Forgotten – you can ask for the data that we hold on you to be erased unless we have a legal responsibility to hold the data or it is for a public interest.
  • Restriction of processing – where certain conditions you have the right to restrict the processing.
  • Portability – you have the right to have the data that we hold on you to be transferred to another organisation.
  • Object – you have the right to object to certain types of processing for example if it is relation to direct marketing.
  • Object to automated processing – you have the right not to be subject to the legal effects of automated processing.

Should you wish to exercise any of the above rights including the right to be forgotten (i.e for your Personal Data to be deleted) please contact the Data Protection Officer;

  • E-mail – DPO@wellburncare.co.uk
  • In writing to – Data Protection Officer, Tyne View House, 9 Grange Road, Newburn, Newcastle upon Tyne NE15 8ND

Complaints

In the event that you wish to make a complaint about how your Personal Data is being processed by Wellburn Care Homes Ltd, you have the right to complain to the Data Protection Officer on;

  • E-mail – DPO@wellburncare.co.uk
  • In writing to – Data Protection Officer, Tyne View House, 9 Grange Road, Newburn, Newcastle upon Tyne, NE15 8ND

If you do not receive a response within 30 days you can complain to the ICO at:

  • Information Commissioner’s office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF or telephone 0303 123 1113

Changes to this Privacy Notice

We regularly review and, where necessary, update our privacy information. 

If we plan to use Personal Data for a new purpose, we will update our privacy information and communicate the changes to individuals before starting any new processing.

This privacy notice was last updated on 18 May 2018.